A SIP Towards Sustainability: Reducing Plastic Pollution with Every Step

The plastic we use for minutes stays with us for lifetime and beyond. A straw tossed today might still exist for years to come – buried in landfills, floating in oceans, or breaking down into microplastics inside fish and food.

It never really goes away.

Plastic pollution has become one of the most concerning environmental issues of our time. From clogging oceans to harming wildlife and entering our food chain, the impact is everywhere. But real change doesn’t need boardrooms or summits — it begins in moments of quiet intention, when together we decide to do what is right for people and the planet.

In alignment with United Nation’s theme of ending plastic pollution, and our Government's mission Life, that is Lifestyle for environment, on the occasion of ‘The World Environment Day’ we renew our commitment towards mother earth through ‘#NurtureNature 5.0 - SIP Campaign’. The focus of this year’s campaign is on reducing plastic waste while supporting a meaningful and sustainable cause. For the duration of the campaign, every time you invest in your future through a new Systematic Investment Plan (SIP) with HDFC Mutual Fund, we will contribute towards reducing plastic waste so that together we strive to create impact - Financial and Environmental.

For new SIPs registered digitally, HDFC Mutual Fund will provide school bags made from recycled plastic waste to children in need.

These are not ordinary bags. They give discarded plastic a second life, keeping it out of our oceans, landfills and streets, while helping children carry their books, their dignity, and their dreams.

It is not just an SIP. Through your small step, you are helping clean up our planet, you are helping reduce plastic pollution, you are supporting a child’s education journey while you pursue you own financial goals.

Let’s turn investments into impact.
Let’s turn awareness into action.
Let’s turn waste into something truly meaningful.

Join us — and be the reason someone carries a dream on their shoulders, while our beautiful mother Earth feels just a little more loved, register your digital SIP now with HDFC Mutual Fund*!