What Sets Us Apart
A Prudent Philosophy Behind Investing
Our investment philosophy for equity-oriented investments is based on the conviction that over time stock prices reflect their intrinsic values. Our investments are driven by fundamental research with a medium to long-term view. Further, with an objective to create wealth over time, we aim to minimize mistakes, particularly large ones and therefore emphasize the price of purchase and avoid buying assets, overvalued from a long term view and poor quality businesses / managements.
We Believe In

Long-term fundamentals
Stock selection

Focus on retaining good talent

Build expertise and reduce efforts
Active Investing that Creates Long-term Value
Investment Discipline
- Aligning the investment strategy/asset allocation with the fund objective/mandate
- Not compromising on sanctity of the product or mandate even under ‘competitive pressures’
- Avoiding assets where risks involved are not understood
Long term Focus
- Constructing portfolios on the basis of medium to long-term fundamentals
- Do quality research with long term focus and aim to understand the businesses that we invest in
Investment Process
Our diverse and vast suite of savings and investment products, coupled with well laid out and strong distribution network across asset classes has been and will continue to be the backbone of our growth.
Predominantly focused on bottom-up research, keeping in mind the economic outlook and fundamentals that drive businesses. Understanding businesses and taking into account:
Equity Oriented Schemes
Portfolio Construction
a. Fund managers are empowered to construct and manage their respective portfolios
b. Fund managers manage their portfolios in accordance with regulations, respective scheme information documents and so on
c. Portfolios are constructed on the basis of medium to long-term fundamentals
Fixed- Oriented Schemes
Our Credit Risk Assessment framework lays emphasis on the four Cs of Credit:
a. Character of management
b. Capacity to pay
c. Collateral pledged
d. Covenants
Risk Management

A dedicated risk management team
Compliance with regulatory limits checked
Adherence to respective portfolio characteristics tracked.

