SEBI / TRAI Directions and Guidelines for Commercial Communications

Guidelines to Combat Fraud and Enhance Investor Protection in the Securities Market

In an effort to enhance investor protection and curb financial fraud, SEBI has advised its regulated/registered entities to comply with the guidelines by Telecom Regulatory Authority of India (TRAI). Specifically, all regulated/registered entities are advised to only use the ‘1600’ phone number series exclusively for service and transactional voice calls to their existing customers and 140 series for promotional voice calls to their existing or prospective customers. In accordance with terms of the guidelines/directives issued by the TRAI, SEBI regulated entities including Mutual Funds and Asset Management Companies are required to follow specific number series for investor communication. These measures aim to help investors easily identify genuine calls from regulated financial institutions and reduce the risk of fraudulent activities.

Promotional / Marketing Calls

Terms of Use for 1409336767:

HDFC AMC has set up 1409336767 as a dedicated number for initiating voice calls for promotion of products and service offerings.

Investors should NOT disclose any Personal Information such as PAN, Aadhaar, e-mail id, Address, Bank account details, Card details, Login ID, Login Passwords or One Time Passwords over the voice call.

HDFC AMC may record the voice calls for the purpose of records and rely on the same.

This number is intended only for initiating outbound calls and messages; and members of public will not be able to call or send messages to us using this number.

Service & Transactional Calls

Terms of Use for 1600313139:

HDFC AMC has set up 1600313139 as a dedicated number for initiating service and transactional voice calls with our investors.

Investors should NOT disclose any Login Passwords, Card Details, PIN or One Time Passwords over the voice call.

HDFC AMC may record the voice calls for the purpose of records and rely on the same.

This number is intended only for initiating outbound calls and messages; and Investors will not be able to call or send messages to us using this number.

Relevant SEBI/TRAI Communications:

1. Press Release on New ‘1600’ Phone number series to Combat Fraud and Enhance Investor Protection in the securities market - SEBI Press Release

2. Direction regarding phase-wise implementation of mandatory adoption of 1600-series numbers by RBI, SEBI and PFRDA regulated entities - TRAI Directions

3. TRAI Guidelines for sending commercial communication using telecom resources through Voice Calls or SMS - TRAI_Directive_For_Voice